Mon-Sat 10am – 6 pm, Sun 12-4pm | (805) 784-0664 | Directions

Our Story

Apropos is a women's lifestyle boutique with retail locations in San Luis Obispo, Paso Robles and the Village of Arroyo Grande. Opened by a mother-daughter team in 2002, Apropos focuses on providing timeless styles for "Women just like YOU!!" You will find everyday attire for a complete wardrobe: jeans, t-shirts, dresses, jewelry, gifts, etc. We also have a great selection of special occasion and mother of the bride dresses for the fashion conscious woman. At Apropos you can always expect a warm welcome and help to find just what you are looking for in a no pressure and relaxed setting. Come in and see for yourself!

Made in the USA

Many of the women's clothing and other products we carry are MADE IN THE USA. We strive to carry clothing of excellent quality that fits and washes well. Sizing ranges from 2 to 18. Our clothing will feel good on you, look great, and make you feel like the Special Woman you are!

Women's Clothing & Jewelry

Ageless Fashion




Our Brands

Great brands that make our favorite products...selected with YOU in mind!

johnny was
cut loose
french dressing dream
last tango
color me cotton
la vie parisienne
Tempo Paris
fresh produce


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Apropos Boutique
Find some special treasures made by local Jewelry designer Jayne Cairns in our San Luis Obispo and Arroyo Grande Locations #shopapropos #shoplocal #jaynecairns

Jan 10, 2018
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Apropos Boutique
New Johnny was arrived in all three locations #shopapropos #shoplocal #johnnywas

Jan 8, 2018
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Apropos Boutique

Jan 4, 2018
Apropos Boutique's profile photo
Apropos Boutique
Need some sparkle? We think this necklace may help with that! #sorrellisparkle #shoplocal #shopapropos

Dec 8, 2017
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Apropos Boutique
Cashmere ponchos now ON SALE $75 lots of colors to keep you cozy when its chilly out #shoplocal #shopapropos

Dec 7, 2017
Susan Rewards Member

My favorite place to shop for clothes. Always a great experience and staff is very helpful. Like having a friend along.

Dec 5, 2017
Nicki Rewards Member
San Luis Obispo, CA

Wonderful selection of interesting clothes at reasonable prices. Friendly service.

Dec 4, 2017
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Apropos Boutique
Its getting chilly out.....we love this floral print jacket! #shopapropos

Nov 30, 2017

Contact Us

Visit Our Three Locations


1022 Morro Street
San Luis Obispo, CA 93401
| (805) 784-0664

Apropos on the Park

840 11th Street
Suite 103 Paso Robles, CA 93446
| (805) 239-8282

Apropos in the Village

121 East Branch St
Arroyo Grande, CA 93420
| (805) 574-1727