Mon-Sat 10am – 6 pm, Sun 12-4pm | (805) 784-0664 | Directions

Our Story

Apropos is a women's lifestyle boutique with retail locations in San Luis Obispo, Paso Robles and the Village of Arroyo Grande. Opened by a mother-daughter team in 2002, Apropos focuses on providing timeless styles for "Women just like YOU!!" You will find everyday attire for a complete wardrobe: jeans, t-shirts, dresses, jewelry, gifts, etc. We also have a great selection of special occasion and mother of the bride dresses for the fashion conscious woman. At Apropos you can always expect a warm welcome and help to find just what you are looking for in a no pressure and relaxed setting. Come in and see for yourself!

Made in the USA

Many of the women's clothing and other products we carry are MADE IN THE USA. We strive to carry clothing of excellent quality that fits and washes well. Sizing ranges from 2 to 18. Our clothing will feel good on you, look great, and make you feel like the Special Woman you are!

Women's Clothing & Jewelry

Ageless Fashion




Our Brands

Great brands that make our favorite products...selected with YOU in mind!

johnny was
cut loose
french dressing dream
last tango
cp shades
color me cotton
la vie parisienne
lola jeans
fresh produce


Apropos Boutique's profile photo
Apropos Boutique
The Johnny Was signature silk square scarf with tassels which print will you choose.

Aug 8, 2015
Apropos Boutique's profile photo
Apropos Boutique
Tula Hats just in! Great to keep that sun off your face....UPF 50+ made from sustainable palm leaf fiber

Jul 16, 2015
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Johnny Was
Via @cliquetucson our new Corene Western Shirt has this amaaaazing #embroidery on the back

Mar 11, 2015
Suzy N.'s profile photo
Suzy N.

I came in "just looking" for a dress to wear to a wedding.   When I tried it on I could see and feel the good quality and that made me so happy.  When I came out of the dressing room, I was met with oohs and aahs by the clerks, ...

Sep 17, 2014
Tina R.'s profile photo
Tina R.

This is one of the cutest clothing stores in town with a variety of clothing for all ages. I love how helpful the mother/daughter pair are in helping you find exactly what you are looking for. The store front can be very deceiving as it appears to be nothing......

Mar 8, 2013
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Wendy S.

Why isn't this business 5 star???  They have the best, most comfortable and fashionable clothes.  And they are marked down.  That includes great accessories like jewelry and scarves.  Don't let the storefront mislead you.  Upscale fashion.

Oct 12, 2012
Saralee S.'s profile photo
Saralee S.

The owners of this store used to have a boutique called "Up Your Alley," which was one of the most imaginative stores in town.  Apropos follows that trend by featuring lavishly embroidered clothes  with a romantic and retro vibe.  The mother-daughter team who are often present, are fun and full ...

Mar 14, 2011

Contact Us

Visit Our Three Locations


1022 Morro Street
San Luis Obispo, CA 93401
| (805) 784-0664

Apropos on the Park

840 11th Street
Suite 103 Paso Robles, CA 93446
| (805) 239-8282

Apropos in the Village

121 East Branch St
Arroyo Grande, CA 93420
| (805) 574-1727