Mon-Sat 10am – 6 pm, Sun 12-4pm | (805) 784-0664 | Directions

Our Story

Apropos is a women's lifestyle boutique with retail locations in San Luis Obispo, Paso Robles and the Village of Arroyo Grande. Opened by a mother-daughter team in 2002, Apropos focuses on providing timeless styles for "Women just like YOU!!" You will find everyday attire for a complete wardrobe: jeans, t-shirts, dresses, jewelry, gifts, etc. We also have a great selection of special occasion and mother of the bride dresses for the fashion conscious woman. At Apropos you can always expect a warm welcome and help to find just what you are looking for in a no pressure and relaxed setting. Come in and see for yourself!

Made in the USA

Many of the women's clothing and other products we carry are MADE IN THE USA. We strive to carry clothing of excellent quality that fits and washes well. Sizing ranges from 2 to 18. Our clothing will feel good on you, look great, and make you feel like the Special Woman you are!

Women's Clothing & Jewelry

Ageless Fashion




Our Brands

Great brands that make our favorite products...selected with YOU in mind!

johnny was
cut loose
french dressing dream
last tango
cp shades
color me cotton
la vie parisienne
Tempo Paris
fresh produce


Cherry Rewards Member
Cerritos, CA

Very helpful and positive. Beautiful selections for stylish women.

May 19, 2017
Apropos Boutique's profile photo
Apropos Boutique
Loving all the new Johnny Was that just arrived #shopapropos #johnnywas #summeriscoming☀️

May 17, 2017
Michelle Rewards Member
Nipomo, CA

Love everything they sell. Clothes, jewelry, cards, etc...

May 8, 2017
Karen Rewards Member

The saleswoman was so attentive, helpful and very professional.

May 1, 2017

Walked the town and found this wonderful clothing store. Very nice and fun clothing. Easy care easy wear, outfit from head to toe cute styles and different. Bought several things, they carry a variety of items including jewelry. Looking forward to going back.

Apr 24, 2017

Contact Us

Visit Our Three Locations


1022 Morro Street
San Luis Obispo, CA 93401
| (805) 784-0664

Apropos on the Park

840 11th Street
Suite 103 Paso Robles, CA 93446
| (805) 239-8282

Apropos in the Village

121 East Branch St
Arroyo Grande, CA 93420
| (805) 574-1727