Mon-Sat 10am – 6 pm, Sun 12-4pm | (805) 784-0664 | Directions

Our Story

Apropos is a women's lifestyle boutique with retail locations in San Luis Obispo, Paso Robles and the Village of Arroyo Grande. Opened by a mother-daughter team in 2002, Apropos focuses on providing timeless styles for "Women just like YOU!!" You will find everyday attire for a complete wardrobe: jeans, t-shirts, dresses, jewelry, gifts, etc. We also have a great selection of special occasion and mother of the bride dresses for the fashion conscious woman. At Apropos you can always expect a warm welcome and help to find just what you are looking for in a no pressure and relaxed setting. Come in and see for yourself!

Made in the USA

Many of the women's clothing and other products we carry are MADE IN THE USA. We strive to carry clothing of excellent quality that fits and washes well. Sizing ranges from 2 to 18. Our clothing will feel good on you, look great, and make you feel like the Special Woman you are!

Women's Clothing & Jewelry

Ageless Fashion




Our Brands

Great brands that make our favorite products...selected with YOU in mind!

johnny was
cut loose
french dressing dream
last tango
cp shades
color me cotton
la vie parisienne
lola jeans
fresh produce


Joy Wilkins Rewards Member
San Luis Obispo, CA

I love this store. It's a great place to get something a little fancy in slo. Always great service when I shop!

Mar 29, 2016
Jann Collett Rewards Member
San Luis Obispo, CA

Found something I love!! Helpful sales lady

Mar 18, 2016
CP Rewards Member

Very helpful

Mar 17, 2016
Lenore Spelbring Rewards Member
Palo Alto, CA

Wonderful Gail helped me and as always she knows just what looks good on me. I have a hard time finding good clothes and Gail makes it so easy.

Feb 24, 2016
Me Rewards Member

Great customer service. Beautiful clothes.

Feb 19, 2016
Apropos Boutique's profile photo
Apropos Boutique
Shopping for the stores!

Feb 15, 2016
Suzanne Fritz Rewards Member
Morro Bay, CA

The salesperson as helpful. Clothes were great.

Feb 15, 2016

Contact Us

Visit Our Three Locations


1022 Morro Street
San Luis Obispo, CA 93401
| (805) 784-0664

Apropos on the Park

840 11th Street
Suite 103 Paso Robles, CA 93446
| (805) 239-8282

Apropos in the Village

121 East Branch St
Arroyo Grande, CA 93420
| (805) 574-1727