Mon-Sat 10am – 6 pm, Sun 12-4pm | (805) 784-0664 | Directions

Our Story

Apropos is a women's lifestyle boutique with retail locations in San Luis Obispo, Paso Robles and the Village of Arroyo Grande. Opened by a mother-daughter team in 2002, Apropos focuses on providing timeless styles for "Women just like YOU!!" You will find everyday attire for a complete wardrobe: jeans, t-shirts, dresses, jewelry, gifts, etc. We also have a great selection of special occasion and mother of the bride dresses for the fashion conscious woman. At Apropos you can always expect a warm welcome and help to find just what you are looking for in a no pressure and relaxed setting. Come in and see for yourself!

Made in the USA

Many of the women's clothing and other products we carry are MADE IN THE USA. We strive to carry clothing of excellent quality that fits and washes well. Sizing ranges from 2 to 18. Our clothing will feel good on you, look great, and make you feel like the Special Woman you are!

Women's Clothing & Jewelry

Ageless Fashion




Our Brands

Great brands that make our favorite products...selected with YOU in mind!

johnny was
cut loose
french dressing dream
last tango
cp shades
color me cotton
la vie parisienne
Tempo Paris
fresh produce


Angela Aniol Rewards Member
Paso Robles, CA

Friendly. Great choices.

May 13, 2016
Charlotte Dinsmoor Rewards Member
Santa Maria, CA

I have only been to the shop in the Village of Arroyo Grande. It is heaven on earth! Gail is my favorite stylist. She has become one of my good friends! She shows me some really lovely things.

May 7, 2016
Jann Collett Rewards Member
San Luis Obispo, CA

Found something I love!! Helpful sales lady

May 7, 2016
Corina Glasmeier Rewards Member
Atascadero, CA

Had a successful day shopping today. Apropos has a nice selection of clothing.

Apr 15, 2016
Nancy H Rewards Member
Los Angeles, CA

Excellent selection of clothing for a small boutique - always get me compliments as well as the question"where did you get that?" What is even nicer is the women that work there are so sincerely helpful, nice and knowledgable....they make it a pleasure to shop there each time! ...

Apr 8, 2016
Lynn Goodwin Rewards Member
El Paso de Robles (Paso Robles), CA

Rossi up at the Paso Store is absolutely the best help I have ever received shopping for clothes. She constantly picks things out that are perfect for me. I have had more compliments in the year that I have shopped at Apropos and I have Rossi to thank for that

Apr 7, 2016
Joy Wilkins Rewards Member
San Luis Obispo, CA

I love this store. It's a great place to get something a little fancy in slo. Always great service when I shop!

Mar 29, 2016
Jann Collett Rewards Member
San Luis Obispo, CA

Found something I love!! Helpful sales lady

Mar 18, 2016
CP Rewards Member

Very helpful

Mar 17, 2016

Contact Us

Visit Our Three Locations


1022 Morro Street
San Luis Obispo, CA 93401
| (805) 784-0664

Apropos on the Park

840 11th Street
Suite 103 Paso Robles, CA 93446
| (805) 239-8282

Apropos in the Village

121 East Branch St
Arroyo Grande, CA 93420
| (805) 574-1727