Mon-Sat 10am – 6 pm, Sun 12-4pm | (805) 784-0664 | Directions

Our Story

Apropos is a women's lifestyle boutique with retail locations in San Luis Obispo, Paso Robles and the Village of Arroyo Grande. Opened by a mother-daughter team in 2002, Apropos focuses on providing timeless styles for "Women just like YOU!!" You will find everyday attire for a complete wardrobe: jeans, t-shirts, dresses, jewelry, gifts, etc. We also have a great selection of special occasion and mother of the bride dresses for the fashion conscious woman. At Apropos you can always expect a warm welcome and help to find just what you are looking for in a no pressure and relaxed setting. Come in and see for yourself!

Made in the USA

Many of the women's clothing and other products we carry are MADE IN THE USA. We strive to carry clothing of excellent quality that fits and washes well. Sizing ranges from 2 to 18. Our clothing will feel good on you, look great, and make you feel like the Special Woman you are!

Women's Clothing & Jewelry

Ageless Fashion




Our Brands

Great brands that make our favorite products...selected with YOU in mind!

johnny was
cut loose
french dressing dream
last tango
cp shades
color me cotton
la vie parisienne
Tempo Paris
fresh produce


Apropos Boutique's profile photo
Apropos Boutique
Everyone needs a guardian angel....the Guardian Angel Necklace by Mariana comes in lots of different colors sparkle with Swarovski crystal one one side and your angel on the back of each necklace! #shopapropos #shoplocal #marianaspiritofdesign

Dec 7, 2016
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Apropos Boutique
Join us tonight 4pm til 8pm for an evening in the Village stroll through all the great locally owned shops and see what the village has to offer!! #shopapropos #shoplocal #villageofarroyogrande #verenasgogourmet #elegantchristmasarroyogrande

Dec 4, 2016
Apropos Boutique's profile photo
Apropos Boutique
Get 25% off All Regular Priced Johnny Was for a Limited time...come by and check out what se have!! Three locations...San Luis Obispo...Paso Robles....Arrroyo Grande...

Dec 2, 2016
Apropos Boutique's profile photo
Apropos Boutique
Cashmere poncho...lots of other colors available....layered in sparkle filigree pendant and hand knotted long crystal #shoplocal #LaVieParisienne #anoldsouljewelry

Nov 30, 2016
Patty Rewards Member

Customer service is excellent I found just the thing. And I wasn't even looking. Thank you for the cute raincoat

Nov 27, 2016
Nancy Rewards Member
San Luis Obispo, CA

Apropos has an excellent selection of clothes for any age. The salesperson was very helpful-I found the perfect gift. I look forward to shopping there, again.

Nov 25, 2016
Apropos Boutique's profile photo
Apropos Boutique
❤ for La Vie Parisienne #shoplocal #shopapropos #LaVieParisienne

Nov 18, 2016

Contact Us

Visit Our Three Locations


1022 Morro Street
San Luis Obispo, CA 93401
| (805) 784-0664

Apropos on the Park

840 11th Street
Suite 103 Paso Robles, CA 93446
| (805) 239-8282

Apropos in the Village

121 East Branch St
Arroyo Grande, CA 93420
| (805) 574-1727