Mon-Sat 10am – 6 pm, Sun 12-4pm | (805) 784-0664 | Directions

Our Story

Apropos is a women's lifestyle boutique with retail locations in San Luis Obispo, Paso Robles and the Village of Arroyo Grande. Opened by a mother-daughter team in 2002, Apropos focuses on providing timeless styles for "Women just like YOU!!" You will find everyday attire for a complete wardrobe: jeans, t-shirts, dresses, jewelry, gifts, etc. We also have a great selection of special occasion and mother of the bride dresses for the fashion conscious woman. At Apropos you can always expect a warm welcome and help to find just what you are looking for in a no pressure and relaxed setting. Come in and see for yourself!

Made in the USA

Many of the women's clothing and other products we carry are MADE IN THE USA. We strive to carry clothing of excellent quality that fits and washes well. Sizing ranges from 2 to 18. Our clothing will feel good on you, look great, and make you feel like the Special Woman you are!

Women's Clothing & Jewelry

Ageless Fashion




Our Brands

Great brands that make our favorite products...selected with YOU in mind!

johnny was
cut loose
french dressing dream
last tango
cp shades
color me cotton
la vie parisienne
Tempo Paris
fresh produce



Walked the town and found this wonderful clothing store. Very nice and fun clothing. Easy care easy wear, outfit from head to toe cute styles and different. Bought several things, they carry a variety of items including jewelry. Looking forward to going back.

Apr 24, 2017
Shonna Rewards Member

I love this store and Rozi (sp?) I always find something flattering and she is the best at picking the perfect jewelry to go with my outfit.

Apr 22, 2017
Nancy Rewards Member
Hayward, CA

Always gorgeous merchandise! Very sweet and helpful staff. Favorite store!

Apr 22, 2017
Apropos Boutique's profile photo
Apropos Boutique
Come check out the fit clinic event Thursday April 13th..... Paso Robles store on the Park @Apropos.... come and take your picture at the event then post with #fdjfrenchdressing #fdjjeans to be entered to win a pair of jeans!

Apr 12, 2017
Apropos Boutique's profile photo
Apropos Boutique
We love this new lightweight cotton line of embroidered tops. The Romance blouse by Lula Soul #shopapropos #shoplocal #lulasoul

Apr 4, 2017

Contact Us

Visit Our Three Locations


1022 Morro Street
San Luis Obispo, CA 93401
| (805) 784-0664

Apropos on the Park

840 11th Street
Suite 103 Paso Robles, CA 93446
| (805) 239-8282

Apropos in the Village

121 East Branch St
Arroyo Grande, CA 93420
| (805) 574-1727