Mon-Sat 10am – 6 pm, Sun 12-4pm | (805) 784-0664 | Directions

Our Story

Apropos is a women's lifestyle boutique with retail locations in San Luis Obispo, Paso Robles and the Village of Arroyo Grande. Opened by a mother-daughter team in 2002, Apropos focuses on providing timeless styles for "Women just like YOU!!" You will find everyday attire for a complete wardrobe: jeans, t-shirts, dresses, jewelry, gifts, etc. We also have a great selection of special occasion and mother of the bride dresses for the fashion conscious woman. At Apropos you can always expect a warm welcome and help to find just what you are looking for in a no pressure and relaxed setting. Come in and see for yourself!

Made in the USA

Many of the women's clothing and other products we carry are MADE IN THE USA. We strive to carry clothing of excellent quality that fits and washes well. Sizing ranges from 2 to 18. Our clothing will feel good on you, look great, and make you feel like the Special Woman you are!

Women's Clothing & Jewelry

Ageless Fashion




Our Brands

Great brands that make our favorite products...selected with YOU in mind!

johnny was
cut loose
french dressing dream
last tango
cp shades
color me cotton
la vie parisienne
Tempo Paris
fresh produce


Bonnie Rewards Member
Nipomo, CA

Always enjoy Apropros!!

Oct 15, 2017
Ingrid Rewards Member
Morro Bay, CA

Love the brands at this store . Most are usa made . My sales person was helpful, positive and not pushy. I do love their sales rack too .

Oct 5, 2017
Apropos Boutique's profile photo
Apropos Boutique
Velvet and embroidery doesn't get much better than that! ❤❤ #johnnywas #shopapropos #shoplocal

Sep 28, 2017
Shona Rewards Member
Avila Beach, CA

It was fabulous!!!! Had a great time while in your shop and Sam in your SLO store is a real keeper!!! She was fabulous and a true asset to your store!!!! I will be back on my next visit and look so forward to working with her!!!! Thanks again. Your ...

Sep 14, 2017
Kris Rewards Member

Great clothes, good prices, unique gifts!

Sep 10, 2017
Peggy Frandsen Rewards Member
Westminster, CA

Always find a few goodies. There is however an odd smell to the clothes I bring home. I love your taste in the clothing

Sep 10, 2017

Contact Us

Visit Our Three Locations


1022 Morro Street
San Luis Obispo, CA 93401
| (805) 784-0664

Apropos on the Park

840 11th Street
Suite 103 Paso Robles, CA 93446
| (805) 239-8282

Apropos in the Village

121 East Branch St
Arroyo Grande, CA 93420
| (805) 574-1727