Mon-Sat 10am – 6 pm, Sun 12-4pm | (805) 784-0664 | Directions

Our Story

Apropos is a women's lifestyle boutique with retail locations in San Luis Obispo, Paso Robles and the Village of Arroyo Grande. Opened by a mother-daughter team in 2002, Apropos focuses on providing timeless styles for "Women just like YOU!!" You will find everyday attire for a complete wardrobe: jeans, t-shirts, dresses, jewelry, gifts, etc. We also have a great selection of special occasion and mother of the bride dresses for the fashion conscious woman. At Apropos you can always expect a warm welcome and help to find just what you are looking for in a no pressure and relaxed setting. Come in and see for yourself!

Made in the USA

Many of the women's clothing and other products we carry are MADE IN THE USA. We strive to carry clothing of excellent quality that fits and washes well. Sizing ranges from 2 to 18. Our clothing will feel good on you, look great, and make you feel like the Special Woman you are!

Women's Clothing & Jewelry

Ageless Fashion




Our Brands

Great brands that make our favorite products...selected with YOU in mind!

johnny was
cut loose
french dressing dream
last tango
cp shades
color me cotton
la vie parisienne
lola jeans
fresh produce


Apropos Boutique's profile photo
Apropos Boutique
Sparkle sparkle New Sorrelli necklaces

Dec 11, 2015
Apropos Boutique's profile photo
Apropos Boutique
Layered in embroidery... yes please!!! Loving the crochet jacket by Johnny Was...necklace Sorrelli sparkle Swarovski crystals

Dec 10, 2015
Apropos Boutique's profile photo
Apropos Boutique
Fun build your own charm necklaces by Jennifer Dahl...lots of fun charms to choose from...we love this combo!

Dec 8, 2015
Marilyn Quaid Rewards Member
El Paso de Robles (Paso Robles), CA

A great shopping experience! Can't wait to wear what I bought!

Dec 8, 2015
Nancy H Rewards Member
Los Angeles, CA

My favorite shop! Exceptional people and fabulius clothing.

Dec 5, 2015
Apropos Boutique's profile photo
Apropos Boutique
Need some sparkle? We have you covered always lots of Swarovski crystals and of course La Vie Parisienne

Dec 4, 2015
Apropos Boutique's profile photo
Apropos Boutique
Shop local in the Village!! Come say hi at Apropos in the Village and check out all the great shops down in Arroyo Grande!! Sunday December 6th...starts at 4 pm

Dec 1, 2015

Contact Us

Visit Our Three Locations


1022 Morro Street
San Luis Obispo, CA 93401
| (805) 784-0664

Apropos on the Park

840 11th Street
Suite 103 Paso Robles, CA 93446
| (805) 239-8282

Apropos in the Village

121 East Branch St
Arroyo Grande, CA 93420
| (805) 574-1727