Mon-Sat 10am – 6 pm, Sun 12-4pm | (805) 784-0664 | Directions

Our Story

Apropos is a women's lifestyle boutique with retail locations in San Luis Obispo, Paso Robles and the Village of Arroyo Grande. Opened by a mother-daughter team in 2002, Apropos focuses on providing timeless styles for "Women just like YOU!!" You will find everyday attire for a complete wardrobe: jeans, t-shirts, dresses, jewelry, gifts, etc. We also have a great selection of special occasion and mother of the bride dresses for the fashion conscious woman. At Apropos you can always expect a warm welcome and help to find just what you are looking for in a no pressure and relaxed setting. Come in and see for yourself!

Made in the USA

Many of the women's clothing and other products we carry are MADE IN THE USA. We strive to carry clothing of excellent quality that fits and washes well. Sizing ranges from 2 to 18. Our clothing will feel good on you, look great, and make you feel like the Special Woman you are!

Women's Clothing & Jewelry

Ageless Fashion




Our Brands

Great brands that make our favorite products...selected with YOU in mind!

johnny was
cut loose
french dressing dream
last tango
cp shades
color me cotton
la vie parisienne
Tempo Paris
fresh produce


Lenore S Rewards Member
Arroyo Grande, CA

Just love Gail at the AG store. Always so helpful.

Sep 28, 2016
Angela Aniol Rewards Member
Paso Robles, CA

Love the styles on this store. The staff is very friendly and helpful.

Sep 17, 2016
Diane Rewards Member
Richmond, CA

Great help from Cheryl!

Sep 15, 2016

Amazing selection, great customer service! A must stop...

Sep 10, 2016
San Luis Obispo, CA

I just wanted to recognize the tremendous customer service I received from Susan yesterday. I felt pampered. For the time I was there she was my personal shopper. Thanks, Susan. The other sales associate (didn't catch her name) gave me great feedback.

Aug 26, 2016
Lynn Kenney Rewards Member

Fabulous! Sometimes one just needs to go to Apropos, to find something that makes one feel good. The beautiful ladies are always terrific. Thank you!

Aug 25, 2016
Sheryl Trost Rewards Member
Paso Robles, CA

Gail was wonderful.

Aug 20, 2016

Contact Us

Visit Our Three Locations


1022 Morro Street
San Luis Obispo, CA 93401
| (805) 784-0664

Apropos on the Park

840 11th Street
Suite 103 Paso Robles, CA 93446
| (805) 239-8282

Apropos in the Village

121 East Branch St
Arroyo Grande, CA 93420
| (805) 574-1727