Mon-Sat 10am – 6 pm, Sun 12-4pm | (805) 784-0664 | Directions

Our Story

Apropos is a women's lifestyle boutique with retail locations in San Luis Obispo, Paso Robles and the Village of Arroyo Grande. Opened by a mother-daughter team in 2002, Apropos focuses on providing timeless styles for "Women just like YOU!!" You will find everyday attire for a complete wardrobe: jeans, t-shirts, dresses, jewelry, gifts, etc. We also have a great selection of special occasion and mother of the bride dresses for the fashion conscious woman. At Apropos you can always expect a warm welcome and help to find just what you are looking for in a no pressure and relaxed setting. Come in and see for yourself!

Made in the USA

Many of the women's clothing and other products we carry are MADE IN THE USA. We strive to carry clothing of excellent quality that fits and washes well. Sizing ranges from 2 to 18. Our clothing will feel good on you, look great, and make you feel like the Special Woman you are!

Women's Clothing & Jewelry

Ageless Fashion




Our Brands

Great brands that make our favorite products...selected with YOU in mind!

johnny was
cut loose
french dressing dream
last tango
cp shades
color me cotton
la vie parisienne
Tempo Paris
fresh produce


Deanna Rewards Member
Paso Robles, CA

I'm a trans woman and they treated me cheerfully and professionally. And great clothes too. I will definitely go back.

Feb 9, 2017
Apropos Boutique's profile photo
Apropos Boutique

Feb 8, 2017
Apropos Boutique's profile photo
Apropos Boutique
Fun new plaids from Match Point...spring is flirting with us...#springiscoming #shopapropos

Feb 4, 2017
.vicki Rewards Member
Arroyo Grande, CA

Great service

Feb 3, 2017
Apropos Boutique's profile photo
Apropos Boutique
Loving the new buvket bag from Johnny Was....#johnnywas #shopapropos

Feb 2, 2017 Rewards Member
Patterson, CA

Enjoyed shopping in all 3 stores. Sales people were excellent! Thank you

Jan 30, 2017
Apropos Boutique's profile photo
Apropos Boutique
Right?!? We are in San Mateo looking for new goodies for spring and summer....bring it

Jan 29, 2017 Rewards Member
Patterson, CA

Visited your 3 stores, great sale! The sales ladies were very helpful. Thank you. Looking forward to shop again.

Jan 29, 2017
Michelle y Rewards Member
Los Angeles, CA

Fantastic as always. I am hard to fit-5'11", 200lbs, legs longer than body. I've been shopping here since 2012. I come down from the Bay Area w/my 28 year old daughter and we both hit the Paso Robles store & SLO shop. Went to the Arroyo Grande shop for the first ...

Jan 27, 2017

Contact Us

Visit Our Three Locations


1022 Morro Street
San Luis Obispo, CA 93401
| (805) 784-0664

Apropos on the Park

840 11th Street
Suite 103 Paso Robles, CA 93446
| (805) 239-8282

Apropos in the Village

121 East Branch St
Arroyo Grande, CA 93420
| (805) 574-1727