Products we love

  • Johnny Was
  • Cut Loose
  • Jag Jeans
  • French Dressing Jeans
  • Last Tango
  • Komorov
  • True Grit
  • Color Me Cotton
  • La Vie Parisienne Jewelry
  • And Many Many More...

"Clothing to fit real women"

Apropos is a women's lifestyle boutique with retail locations in San Luis Obispo and Paso Robles California. Opened by a mother-daughter team in 2002, Apropos focuses on providing timeless styles for "Real Women like YOU!!" You will find everyday attire for a complete wardrobe, jeans, t-shirts, dresses, jewelry, gifts, etc. We also have a great selection of special occasion and mother of the bride dresses for the fashion conscious woman. At Apropros you can always expect a warm welcome and help to find just what you are looking for in a no pressure and relaxed setting. Come in and see for yourself!


Many of the products we carry are MADE IN THE USA. We strive to carry clothing of excellent quality that fits and washes well. Sizing ranges from 2 to 18. Our clothing will feel good on you, look great, and make you feel like the special woman you are!