Mon-Sat 10am – 6 pm, Sun 12-4pm | (805) 784-0664 | Directions

Our Story

Apropos is a women's lifestyle boutique with retail locations in San Luis Obispo, Paso Robles and the Village of Arroyo Grande. Opened by a mother-daughter team in 2002, Apropos focuses on providing timeless styles for "Women just like YOU!!" You will find everyday attire for a complete wardrobe: jeans, t-shirts, dresses, jewelry, gifts, etc. We also have a great selection of special occasion and mother of the bride dresses for the fashion conscious woman. At Apropos you can always expect a warm welcome and help to find just what you are looking for in a no pressure and relaxed setting. Come in and see for yourself!

Made in the USA

Many of the women's clothing and other products we carry are MADE IN THE USA. We strive to carry clothing of excellent quality that fits and washes well. Sizing ranges from 2 to 18. Our clothing will feel good on you, look great, and make you feel like the Special Woman you are!

Women's Clothing & Jewelry

Ageless Fashion




Our Brands

Great brands that make our favorite products...selected with YOU in mind!

johnny was
cut loose
french dressing dream
last tango
color me cotton
la vie parisienne
Tempo Paris
fresh produce


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Apropos Boutique
Happy Valentine's Day! Check out local jewelry designer Jayne Cairns Jewelry, fresh water pearls, now available in our SLO and Arroyo stores...#shopapropos #jaynecairns #happyvalentinesday

Feb 14, 2018
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Apropos Boutique
#stitch #shopapropos

Feb 12, 2018
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Apropos Boutique
Magic Las Vegas...buying new goodies for Apropos #shopapropos

Feb 12, 2018
Joy Rewards Member
Atascadero, CA

The gal that helped me was very sweet and helped me choose a number of pieces. I love all of them! Great Sale!

Feb 11, 2018
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Apropos Boutique
New Johnny Was arrivals....paired with some favs from la vie and an old soul...come check it out all three locations! #shopapropos #johnnywas #anoldsouljewelry #lavieparisienne

Feb 8, 2018
Laurel Rewards Member

As always, the ladies took such good care of me!

Jan 18, 2018
Apropos Boutique's profile photo
Apropos Boutique
Find some special treasures made by local Jewelry designer Jayne Cairns in our San Luis Obispo and Arroyo Grande Locations #shopapropos #shoplocal #jaynecairns

Jan 10, 2018
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Apropos Boutique
New Johnny was arrived in all three locations #shopapropos #shoplocal #johnnywas

Jan 8, 2018

Contact Us

Visit Our Three Locations


1022 Morro Street
San Luis Obispo, CA 93401
| (805) 784-0664

Apropos on the Park

840 11th Street
Suite 103 Paso Robles, CA 93446
| (805) 239-8282

Apropos in the Village

121 East Branch St
Arroyo Grande, CA 93420
| (805) 574-1727