Mon-Sat 10am – 6 pm, Sun 12-4pm | (805) 784-0664 | Directions

Our Story

Apropos is a women's lifestyle boutique with retail locations in San Luis Obispo, Paso Robles and the Village of Arroyo Grande. Opened by a mother-daughter team in 2002, Apropos focuses on providing timeless styles for "Women just like YOU!!" You will find everyday attire for a complete wardrobe: jeans, t-shirts, dresses, jewelry, gifts, etc. We also have a great selection of special occasion and mother of the bride dresses for the fashion conscious woman. At Apropos you can always expect a warm welcome and help to find just what you are looking for in a no pressure and relaxed setting. Come in and see for yourself!

Made in the USA

Many of the women's clothing and other products we carry are MADE IN THE USA. We strive to carry clothing of excellent quality that fits and washes well. Sizing ranges from 2 to 18. Our clothing will feel good on you, look great, and make you feel like the Special Woman you are!

Women's Clothing & Jewelry

Ageless Fashion




Our Brands

Great brands that make our favorite products...selected with YOU in mind!

johnny was
cut loose
french dressing dream
last tango
color me cotton
la vie parisienne
Tempo Paris
fresh produce


Apropos Boutique's profile photo
Apropos Boutique
Jeans and tshirts we have an amazing selections in both to fit all body types...just arrived am amazing collection of made in USA cotton tees by Translation they are truely exceptional quality #translationtees #jagjeans #shoplocal #shopapropos #jeans #madeinusa

Mar 6, 2019
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Apropos Boutique
*Old Soul Jewelry*

Mar 3, 2019
Lynn Scott Rewards Member
Grover Beach, CA

I love Apropos! Staff is friendly and helpful. Clothing and earrings selections are beautiful and unique. The fabrics are so soft. Many knick knacks to enjoy there too. The sales are great!

Mar 1, 2019
Apropos Boutique's profile photo
Apropos Boutique
Beautifully hand tooled leather bags from @leadersinleather we love teal here at Apropos

Feb 28, 2019
Apropos Boutique's profile photo
Apropos Boutique
Just arrived a great new well known line that has been around for years....we are so excited to have picked up Tribal @tribalfashionofficial for Apropos!!!! Come check out some great fitting pants, jeans, tops, reversible jacket and reverseable jeans even!!! #tribalfashion #shoplocal #shopapropos #boutiqueshoppingisthebestshopping

Feb 27, 2019
Apropos Boutique's profile photo
Apropos Boutique
Just arrived a beautiful collection of freshwater pearl and natural stone necklaces and lariats from @artisanjewelrybyfelicia handmade with love come find a special piece that is perfect for you! #shoplocal #shopapropos #bohemianjewelry #baroquefreshwaterpearls

Feb 25, 2019
Apropos Boutique's profile photo
Apropos Boutique
Add some sparkle to your day with these sparklers from La Vie Parisienne #shoplocal #shopapropos #lavieparisienne

Feb 25, 2019
Nancy H Rewards Member
Paso Robles, CA

My favorite store but more importantly the sales people are favorite helped me today. Sometimes I pop my head in just to see if she is working. She has an eye for fashion and my style....a real plus. When she suggests something I always try it!

Feb 22, 2019
Honolulu, HI

I love Apropos! A dedicated fan, for years. Always friendly, and Rosi is the best at figuring out your style, and always a big help. The Johnny Was selection is amazing! Now, I wish you all were here on Hawaii Island, as missing everyone, and your awesome selection. Sending Warm ...

Feb 21, 2019
Apropos Boutique's profile photo
Apropos Boutique
Jeans Jeans Jeans! Lots of new styles from Jag and other lines come by and check them out #jagjeans #shoplocal #shopapropos

Feb 21, 2019

Contact Us

Visit Our Three Locations


1022 Morro Street
San Luis Obispo, CA 93401
| (805) 784-0664

Apropos on the Park

840 11th Street
Suite 103 Paso Robles, CA 93446
| (805) 239-8282

Apropos in the Village

121 East Branch St
Arroyo Grande, CA 93420
| (805) 574-1727