Mon-Sat 10am – 6 pm, Sun 12-4pm | (805) 784-0664 | Directions

Our Story

Apropos is a women's lifestyle boutique with retail locations in San Luis Obispo, Paso Robles and the Village of Arroyo Grande. Opened by a mother-daughter team in 2002, Apropos focuses on providing timeless styles for "Women just like YOU!!" You will find everyday attire for a complete wardrobe: jeans, t-shirts, dresses, jewelry, gifts, etc. We also have a great selection of special occasion and mother of the bride dresses for the fashion conscious woman. At Apropos you can always expect a warm welcome and help to find just what you are looking for in a no pressure and relaxed setting. Come in and see for yourself!

Made in the USA

Many of the women's clothing and other products we carry are MADE IN THE USA. We strive to carry clothing of excellent quality that fits and washes well. Sizing ranges from 2 to 18. Our clothing will feel good on you, look great, and make you feel like the Special Woman you are!

Women's Clothing & Jewelry

Ageless Fashion




Our Brands

Great brands that make our favorite products...selected with YOU in mind!

johnny was
cut loose
french dressing dream
last tango
color me cotton
la vie parisienne
Tempo Paris
fresh produce


Apropos Boutique's profile photo
Apropos Boutique
Handmade clay beads from Haiti supporting jobs and clean water to Haiti #simbibracelet

Apr 7, 2018
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Apropos Boutique
Ready for any occasion? What’s more perfect that a pink lace Surrealist USA tunic accented with some sparkles to complete the look! #shopapropos #shoplocal #SurrealistUSA #madeinUSA

Apr 2, 2018
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Apropos Boutique
Wine tasting? Lunch at the beach? Loving our Paisley and Pomegranate dresses! #shopapropos #shoplocal #paisleyandpomegranate #blueplaneteyewear #tulahats

Mar 29, 2018
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Apropos Boutique
We’re so happy to see the lovely Spring fashions in all three locations! #shopapropos #johnnywas #shoplocal

Mar 27, 2018
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Apropos Boutique
Visit the Village of Arroyo Grande and shop at Apropos in the Village. Spring fashions galore! #AGVillage #shopapropos #shoplocal

Mar 24, 2018
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Apropos Boutique
The sun is out and the AG and Paso Robles stores are stocked with the wonderful Blue Planet sunglasses! #VisualizeChange #BuytoGive #ShopApropos #ShopLocal

Mar 23, 2018
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Apropos Boutique
Get ready for Spring with new Johnny Was items available at all three store locations! #newarrivals #JohnnyWas #shoplocal #villageofarroyogrande #downtownslo #pasorobles #pasoshopping

Mar 21, 2018
Sherie Rewards Member

So happy that I wondered in. I live close by and I will be back! I loved my sales consultant...former R. E. Agent...sorry her name slipped out of my head just now. Sorry! That said, she was just great. I was uncertain if you carried larger sizes and ...

Mar 15, 2018

Contact Us

Visit Our Three Locations


1022 Morro Street
San Luis Obispo, CA 93401
| (805) 784-0664

Apropos on the Park

840 11th Street
Suite 103 Paso Robles, CA 93446
| (805) 239-8282

Apropos in the Village

121 East Branch St
Arroyo Grande, CA 93420
| (805) 574-1727