Mon-Sat 10am – 6 pm, Sun 12-4pm | (805) 784-0664 | Directions

Our Story

Apropos is a women's lifestyle boutique with retail locations in San Luis Obispo, Paso Robles and the Village of Arroyo Grande. Opened by a mother-daughter team in 2002, Apropos focuses on providing timeless styles for "Women just like YOU!!" You will find everyday attire for a complete wardrobe: jeans, t-shirts, dresses, jewelry, gifts, etc. We also have a great selection of special occasion and mother of the bride dresses for the fashion conscious woman. At Apropos you can always expect a warm welcome and help to find just what you are looking for in a no pressure and relaxed setting. Come in and see for yourself!

Made in the USA

Many of the women's clothing and other products we carry are MADE IN THE USA. We strive to carry clothing of excellent quality that fits and washes well. Sizing ranges from 2 to 18. Our clothing will feel good on you, look great, and make you feel like the Special Woman you are!

Women's Clothing & Jewelry

Ageless Fashion




Our Brands

Great brands that make our favorite products...selected with YOU in mind!

johnny was
cut loose
french dressing dream
last tango
color me cotton
la vie parisienne
Tempo Paris
fresh produce


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Apropos Boutique
Polka dots are always a good idea! Lots of great dresses for summer! #polkadots #shopapropos #shoplocalslo #shoplocal #dresses #arroyograndevillage

May 29, 2019
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Apropos Boutique
Just arrived in our SLO and Paso Roblea locations! We love Baggallini for their simply and very practical designs! They have thought of everything to make your purse and wallet super usable and great for travel and every day. Their bags also feature the RFID protection and pockets galore!! Do ...

May 28, 2019
Lynn Rewards Member
Atascadero, CA

You have the nicest group of ladies who truly want to find that perfect look. I’m sorry I didn’t get her name but she stayed late and said repeatedly don’t worry take your time... so nice.

May 28, 2019
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Apropos Boutique
#aproposboutique #johnnywasclothing #shoplocalslo #memorialdayweekend

May 26, 2019
Peti Rewards Member

I did, Just bought 2 tops* Thanks for having xxl’s

May 24, 2019
Peti Rewards Member

Best selection in the county, You gals know your Biz Something for every-body.

May 23, 2019
Apropos Boutique's profile photo
Apropos Boutique
Johnny Was brand new shipment now n special 20% off now through Monday 5/27! Also lots of great markdowns on the sales racks in all locations SLO, Paso Robles and Arroyo Grande!! #sale #shopapropos #johnnywas #memorialdaysale

May 22, 2019

Contact Us

Visit Our Three Locations


1022 Morro Street
San Luis Obispo, CA 93401
| (805) 784-0664

Apropos on the Park

840 11th Street
Suite 103 Paso Robles, CA 93446
| (805) 239-8282

Apropos in the Village

121 East Branch St
Arroyo Grande, CA 93420
| (805) 574-1727