Mon-Sat 10am – 6 pm, Sun 12-4pm | (805) 784-0664 | Directions

Our Story

Apropos is a women's lifestyle boutique with retail locations in San Luis Obispo, Paso Robles and the Village of Arroyo Grande. Opened by a mother-daughter team in 2002, Apropos focuses on providing timeless styles for "Women just like YOU!!" You will find everyday attire for a complete wardrobe: jeans, t-shirts, dresses, jewelry, gifts, etc. We also have a great selection of special occasion and mother of the bride dresses for the fashion conscious woman. At Apropos you can always expect a warm welcome and help to find just what you are looking for in a no pressure and relaxed setting. Come in and see for yourself!

Made in the USA

Many of the women's clothing and other products we carry are MADE IN THE USA. We strive to carry clothing of excellent quality that fits and washes well. Sizing ranges from 2 to 18. Our clothing will feel good on you, look great, and make you feel like the Special Woman you are!

Women's Clothing & Jewelry

Ageless Fashion




Our Brands

Great brands that make our favorite products...selected with YOU in mind!

johnny was
cut loose
french dressing dream
last tango
color me cotton
la vie parisienne
Tempo Paris
fresh produce


JoAnn S.

"You get what you pay for" and this store is wonderful. It takes a buyer a lot of time to select clothing. I love this store. It's a fun place to look...

Aug 9, 2018
Apropos Boutique's profile photo
Apropos Boutique
New collection of Leaders in Leather has arrived @aproposboutique #leadersinleather @leadersinleather #shopapropos #shoplocal

Aug 8, 2018
Gini Rewards Member
San Luis Obispo, CA

Gina took great care of us, had good suggestions and a delight to talk with. The shop always has such a wonderful selection of interesting, quality clothing and on this visit there were many new pieces to see. Apropos is my “go to” favorite shop!

Aug 5, 2018
Patty Rewards Member
Morro Bay, CA

Fabulous, forgot to use my birthday 20% however

Jul 26, 2018
Apropos Boutique's profile photo
Apropos Boutique
Fresh bouquet of Johnny Was beautiful blouses just arrived at Apropos! #shopapropos #shoplocal #johnnywas #lavieparisienne

Jul 16, 2018
Apropos Boutique's profile photo
Apropos Boutique
Lovely Joyce in a pretty and cool Lost River tunic with a tassel and beads necklace to make it pop!#lostriverclothing #aproposboutique #shopapropos #shoplocal

Jul 11, 2018
Apropos Boutique's profile photo
Apropos Boutique
Check out the new Adajio earrings by Left Hand Studios in Colorado! Color meets texture!#madeinUSA #environmentallyfriendly #shopapropos #shoplocal

Jul 9, 2018
Linda Rewards Member
Nipomo, CA

Although I didn’t find the pants I was looking for the sales lady was exceptionally helpful. And an air conditioned store in this blazing hot weather is wonderful!

Jul 8, 2018
Bonnie Rewards Member
Grover Beach, CA

Love shopping af Aprpros, AG!! Always new & fun items. Store is always very well organized & clean! Enjoy the staff...very helpful & give Honest opinions! Love Sharon! I probably see her most often. She is my go-to gal when I am looking for something or need her input. Also enjoy Joyce & ...

Jul 6, 2018
Carolyn Rewards Member
Morro Bay, CA

Wonderfully unique ladies clothing at a fair price. My shopping experience was fantastic because of Bobbi. She knows the stock, offered terrific suggestions, and her feedback was spot on. She pointed out clothing I would have never tried on and I ended up buying 3 items because of Bobbie! What a ...

Jul 2, 2018

Contact Us

Visit Our Three Locations


1022 Morro Street
San Luis Obispo, CA 93401
| (805) 784-0664

Apropos on the Park

840 11th Street
Suite 103 Paso Robles, CA 93446
| (805) 239-8282

Apropos in the Village

121 East Branch St
Arroyo Grande, CA 93420
| (805) 574-1727