Mon-Sat 10am – 6 pm, Sun 12-4pm | (805) 784-0664 | Directions

Our Story

Apropos is a women's lifestyle boutique with retail locations in San Luis Obispo, Paso Robles and the Village of Arroyo Grande. Opened by a mother-daughter team in 2002, Apropos focuses on providing timeless styles for "Women just like YOU!!" You will find everyday attire for a complete wardrobe: jeans, t-shirts, dresses, jewelry, gifts, etc. We also have a great selection of special occasion and mother of the bride dresses for the fashion conscious woman. At Apropos you can always expect a warm welcome and help to find just what you are looking for in a no pressure and relaxed setting. Come in and see for yourself!

Made in the USA

Many of the women's clothing and other products we carry are MADE IN THE USA. We strive to carry clothing of excellent quality that fits and washes well. Sizing ranges from 2 to 18. Our clothing will feel good on you, look great, and make you feel like the Special Woman you are!

Women's Clothing & Jewelry

Ageless Fashion




Our Brands

Great brands that make our favorite products...selected with YOU in mind!

johnny was
cut loose
french dressing dream
last tango
color me cotton
la vie parisienne
Tempo Paris
fresh produce


Bonnie Rewards Member
Grover Beach, CA

Love shopping af Aprpros, AG!! Always new & fun items. Store is always very well organized & clean! Enjoy the staff...very helpful & give Honest opinions! Love Sharon! I probably see her most often. She is my go-to gal when I am looking for something or need her input. Also enjoy Joyce & ...

Jul 6, 2018
Carolyn Rewards Member
Morro Bay, CA

Wonderfully unique ladies clothing at a fair price. My shopping experience was fantastic because of Bobbi. She knows the stock, offered terrific suggestions, and her feedback was spot on. She pointed out clothing I would have never tried on and I ended up buying 3 items because of Bobbie! What a ...

Jul 2, 2018
Las Vegas, NV

I I love love love the store! The staff is knowledgeable, and kind. It’s one of those places where they remember your name, and the style of clothing that you like. They go out of their way to be helpful. I considered one of the better stores in San ...

Jun 28, 2018
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Apropos Boutique
New Johnny Was has arrived! Lots of fresh new embroidery...we love it! #shopapropos #shoplocal #johnnywas

Jun 14, 2018
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Apropos Boutique
For the mother of the bride or groom! Beautiful @komarovstyle and @sorrellisparkle to complete the look! #shopapropos #shoplocal #villageofarroyogrande #pasorobles #sanluisobispo #komarovstyle #sorrellisparkle

May 30, 2018
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Apropos Boutique
Monday positivity! Wear alone or stack them! Simbi clay beads @simbihaiti #creatingjobs #purifyingwater #savinglivesinHaiti #shopapropos #shoplocal

May 14, 2018
Apropos Boutique's profile photo
Apropos Boutique
Cut Loose comfort and style! “Sewn.Dyed in SanFrancisco-Comfortable Everywhere” @cutlooseinc @anoldsouljewelry #shopapropos #shoplocal #sanluisobispo #pasorobles #arroyogrande

May 10, 2018
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Apropos Boutique
The perfect accessory for Spring...but how to choose which color? Love these popcorn ponchos!

May 3, 2018
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Apropos Boutique
New La Vie bracelets....sparkle sparkle #shopapropos #lavieparisienne

May 2, 2018
Apropos Boutique's profile photo
Apropos Boutique
A little dress that will take you anywhere! @johnnywas #shop apropos #shop local #SLO #Village of Arroyo Grande #Paso Robles

Apr 26, 2018

Contact Us

Visit Our Three Locations


1022 Morro Street
San Luis Obispo, CA 93401
| (805) 784-0664

Apropos on the Park

840 11th Street
Suite 103 Paso Robles, CA 93446
| (805) 239-8282

Apropos in the Village

121 East Branch St
Arroyo Grande, CA 93420
| (805) 574-1727