Mon-Sat 10am – 6 pm, Sun 12-4pm | (805) 784-0664 | Directions

Our Story

Apropos is a women's lifestyle boutique with retail locations in San Luis Obispo, Paso Robles and the Village of Arroyo Grande. Opened by a mother-daughter team in 2002, Apropos focuses on providing timeless styles for "Women just like YOU!!" You will find everyday attire for a complete wardrobe: jeans, t-shirts, dresses, jewelry, gifts, etc. We also have a great selection of special occasion and mother of the bride dresses for the fashion conscious woman. At Apropos you can always expect a warm welcome and help to find just what you are looking for in a no pressure and relaxed setting. Come in and see for yourself!

Made in the USA

Many of the women's clothing and other products we carry are MADE IN THE USA. We strive to carry clothing of excellent quality that fits and washes well. Sizing ranges from 2 to 18. Our clothing will feel good on you, look great, and make you feel like the Special Woman you are!

Women's Clothing & Jewelry

Ageless Fashion




Our Brands

Great brands that make our favorite products...selected with YOU in mind!

johnny was
cut loose
french dressing dream
last tango
color me cotton
la vie parisienne
Tempo Paris
fresh produce


Bonnie Rewards Member
Grover Beach, CA

Loved going into Apropros yesterday! Has been a while. The gal Sharon is The Best!! She is so friendly & helpful & points out new arrivals in the store. I appreciate her so very much. She always gives me her honest opinion of what I'm trying on & suggests ways to modify the ...

Sep 18, 2018
Apropos Boutique's profile photo
Apropos Boutique

Sep 4, 2018
Nancy H Rewards Member
Paso Robles, CA

My favorite store. The best sales people who are more of a stylist in my opinion, of which my favorite gal has a knack of spotting just the right outfit for me.....a few years ago she suggested something I would have never tried but I bought it after trying ...

Sep 4, 2018
Apropos Boutique's profile photo
Apropos Boutique
Velvet and roses. Beauty overload. @johnnywas @anoldsouljewelry This dress has to be seen in person to see how gorgeous it is! #shopapropos #shoplocal

Aug 31, 2018
Apropos Boutique's profile photo
Apropos Boutique
Fall is coming...ready or not! That means another great sale is at your Apropos stores-SLO, Paso Robles and Arroyo Grande #shoplocal #shopapropos

Aug 27, 2018
Apropos Boutique's profile photo
Apropos Boutique
Loving these crocheted beads @aproposboutique #anoldsouljewelry #shopapropos #shoplocal

Aug 24, 2018
Marilyn Rewards Member
Alameda, CA

Great clothes! Great service!

Aug 23, 2018
Apropos Boutique's profile photo
Apropos Boutique
Eye-catching boho glam...velvet, fringe, beads! #shopapropos #shoplocal

Aug 20, 2018
Lynn Scott Rewards Member
San Luis Obispo, CA

Lovely store, especially the canaries! I just enjoy seeing and feeling all the fine fabrics of the clothes in Apropos.

Aug 13, 2018
JoAnn S.

"You get what you pay for" and this store is wonderful. It takes a buyer a lot of time to select clothing. I love this store. It's a fun place to look...

Aug 9, 2018

Contact Us

Visit Our Three Locations


1022 Morro Street
San Luis Obispo, CA 93401
| (805) 784-0664

Apropos on the Park

840 11th Street
Suite 103 Paso Robles, CA 93446
| (805) 239-8282

Apropos in the Village

121 East Branch St
Arroyo Grande, CA 93420
| (805) 574-1727