Mon-Sat 10am – 6 pm, Sun 12-4pm | (805) 784-0664 | Directions

Our Story

Apropos is a women's lifestyle boutique with retail locations in San Luis Obispo, Paso Robles and the Village of Arroyo Grande. Opened by a mother-daughter team in 2002, Apropos focuses on providing timeless styles for "Women just like YOU!!" You will find everyday attire for a complete wardrobe: jeans, t-shirts, dresses, jewelry, gifts, etc. We also have a great selection of special occasion and mother of the bride dresses for the fashion conscious woman. At Apropos you can always expect a warm welcome and help to find just what you are looking for in a no pressure and relaxed setting. Come in and see for yourself!

Made in the USA

Many of the women's clothing and other products we carry are MADE IN THE USA. We strive to carry clothing of excellent quality that fits and washes well. Sizing ranges from 2 to 18. Our clothing will feel good on you, look great, and make you feel like the Special Woman you are!

Women's Clothing & Jewelry

Ageless Fashion




Our Brands

Great brands that make our favorite products...selected with YOU in mind!

johnny was
cut loose
french dressing dream
last tango
color me cotton
la vie parisienne
Tempo Paris
fresh produce


Apropos Boutique's profile photo
Apropos Boutique

Nov 25, 2018
Apropos Boutique's profile photo
Apropos Boutique
New Johnny Was has arrived. We are loving this new design from JW the Adley Kimono is deliciously luxurious. #shopapropos #johnnywas #shoplocal

Nov 15, 2018
Nancy H Rewards Member
Paso Robles, CA

My favorite store...all sales assistants have proven wonderful but Rossi is the one who really has a way of finding my style and fit every time. She knows the inventory plus has such sense of style - inventory, trends, body type and such that I have come to trust ...

Nov 14, 2018
Fern Rewards Member
Arroyo Grande, CA


Nov 12, 2018
Apropos Boutique's profile photo
Apropos Boutique
We are now hiring for our SLO location and your new store across the street! Come by and drop off your resume!

Nov 7, 2018
Linda Rewards Member
Nipomo, CA

Love the store and appreciate how nice and helpful the store personnel are

Nov 5, 2018
Gini Rewards Member
San Luis Obispo, CA

Apropos is my favorite shopping spot! Beautiful, unusual, and quality clothing with always attentive service!

Nov 1, 2018
Jina G.'s profile photo
Jina G.

Best shop to find quality clothing and friendly service. Best selection in all sizes. My favorite part it the jewelry!

Oct 27, 2018
Teresa Rewards Member

Everything was Excellen service t

Oct 18, 2018
Nicki Rewards Member
San Luis Obispo, CA

Very help staff. Beautiful clothes. It’s pretty much the only place in SLO where “ beyond college age” women can find nice clothing.

Oct 18, 2018

Contact Us

Visit Our Three Locations


1022 Morro Street
San Luis Obispo, CA 93401
| (805) 784-0664

Apropos on the Park

840 11th Street
Suite 103 Paso Robles, CA 93446
| (805) 239-8282

Apropos in the Village

121 East Branch St
Arroyo Grande, CA 93420
| (805) 574-1727