Mon-Sat 10am – 6 pm, Sun 12-4pm | (805) 784-0664 | Directions

Our Story

Apropos is a women's lifestyle boutique with retail locations in San Luis Obispo, Paso Robles and the Village of Arroyo Grande. Opened by a mother-daughter team in 2002, Apropos focuses on providing timeless styles for "Women just like YOU!!" You will find everyday attire for a complete wardrobe: jeans, t-shirts, dresses, jewelry, gifts, etc. We also have a great selection of special occasion and mother of the bride dresses for the fashion conscious woman. At Apropos you can always expect a warm welcome and help to find just what you are looking for in a no pressure and relaxed setting. Come in and see for yourself!

Made in the USA

Many of the women's clothing and other products we carry are MADE IN THE USA. We strive to carry clothing of excellent quality that fits and washes well. Sizing ranges from 2 to 18. Our clothing will feel good on you, look great, and make you feel like the Special Woman you are!

Women's Clothing & Jewelry

Ageless Fashion




Our Brands

Great brands that make our favorite products...selected with YOU in mind!

johnny was
cut loose
french dressing dream
last tango
color me cotton
la vie parisienne
Tempo Paris
fresh produce


Apropos Boutique's profile photo
Apropos Boutique
Yes to this! #mothersday #shoplocal #shopapropos #thankyoumom

May 10, 2019
Melody Rewards Member
San Luis Obispo, CA

This is my absolute favorite boutique in San Luis Obispo! I never walk out without finding some fabulous find♥️

May 8, 2019
Josie Rewards Member
Visalia, CA

Always prompt to greet and help you. Love, love your clothes.

May 5, 2019
Apropos Boutique's profile photo
Apropos Boutique
Now hiring! Our SLO locations have a retail sales position available. We are looking for someone who loves fashion, clothing and peopale (not necessarily in that order!) Must be available weekends and during our open hours 10-6 all days except Sunday 12-4. We have part time hours available. Drop off ...

Apr 30, 2019

Contact Us

Visit Our Three Locations


1022 Morro Street
San Luis Obispo, CA 93401
| (805) 784-0664

Apropos on the Park

840 11th Street
Suite 103 Paso Robles, CA 93446
| (805) 239-8282

Apropos in the Village

121 East Branch St
Arroyo Grande, CA 93420
| (805) 574-1727