About Us

Nestled in the heart of downtown San Luis Obispo, California, Apropos is a destination all fashionistas will enjoy. The boutique is focused on empowering women through fashion, whether it is through casual jeans and a blouse or fancy dresses for weddings or special events. Apropos opened its doors in San Luis Obispo in 2002 by mother-daughter team, Laura and Natalie. With roots in the community Natalie grew up working in Laura’s dress shop,Up Your Alley, which was a staple to downtown SLO from 1976 until it closed in 2001.

At Apropos we strive to bring you unique and high quality items that are comfortable and help you feel amazing. Many of the brands we carry are made in the USA and are from small, oftentimes family run companies. Supporting small business is important to Apropos and we strive to find responsible brands that are producing their goods here in the USA. When selecting brands that are manufactured overseas will confirm they are working in fair trade situations that support the communities they are located in.

If you cannot shop in our brick and mortar store here in California we are excited to share our little shop online. Please contact us for any questions or if you are looking for something specific you cannot find on our website. We love to hear from our customers and hope to see you on the Central Coast of California.